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Embracing Diversity and Self-Expression: 6 Queer-Owned Beauty Brands Redefining the Industry


In recent years, the beauty industry has undergone a transformative shift, with queer-owned beauty brands taking center stage. These visionary entrepreneurs are not only challenging traditional beauty norms but also revolutionizing the concept of self-expression and inclusivity. In this blog post, we will celebrate five exceptional queer-owned beauty brands that are making a significant impact on the industry and empowering individuals to embrace their authentic selves.



Fluide: Embrace Your True Colors


Fluide is a gender-neutral makeup brand that celebrates the beauty of diversity and uniqueness. Co-founded by Laura Kraber and Isabella Giancarlo, the brand offers a vibrant range of makeup products, encouraging people of all gender identities to experiment with colors and express themselves freely. Fluide's commitment to inclusivity is evident through their use of diverse models and their dedication to creating a safe space for self-expression within the beauty community.




Jecca Blac: Beauty Beyond Boundaries


Jecca Blac, founded by makeup artist Jessica Blackler, is a brand dedicated to providing makeup products for the transgender community. Recognizing the need for products that cater to the unique needs of transgender individuals during their transition journey, Jessica created a line that offers both high-quality makeup and a supportive community. Jecca Blac's empowering message of beauty beyond boundaries resonates with individuals seeking to embrace their true selves.




Melt Cosmetics: Unapologetically Bold


Co-founded by Lora Arellano and Dana Bomar, Melt Cosmetics is a cruelty-free and vegan makeup brand renowned for its fearless and edgy aesthetic. The brand's bold color palettes and artistic approach to makeup empower individuals to step outside the confines of conventional beauty standards. Melt Cosmetics embraces diversity and encourages its community to explore their creativity without fear of judgment.





Reina Rebelde: Celebrating Latinx Beauty


Regina Merson's Reina Rebelde is a makeup brand that beautifully blends the richness of Latinx culture with the world of beauty. The brand celebrates the power, passion, and vibrancy of Latinx individuals, offering products that resonate with their unique heritage. Reina Rebelde empowers its customers to embrace their identity proudly and challenges the industry to embrace the beauty of Latinx culture.






Rituel de Fille: Embracing the Mystical


Rituel de Fille, founded by three sisters – Caroline, Michelle, and Katherine Ramos – embraces the mystical and magical aspects of makeup. This queer-owned brand is known for its high-quality, natural makeup products that inspire creativity and self-expression. By breaking away from traditional beauty norms and embracing unconventional aesthetics, Rituel de Fille encourages customers to explore their inner magic and celebrate their individuality.




Pride Beauty Lounge: Queer-Centric Canadian Salon


Pride Beauty Lounge is founded by Tori Yeomans, a non-binary Nova Scotian who wanted to offer an alternative to typical beauty salons. This gender neutral safer space spa opened in 2020 to offer a body positive and fun experience to the beauty industry. Offering nails, lashes, waxing and hair, Pride Beauty Lounge has grown rapidly to speak to the sector of individuals typically excluded from the beauty industry.




The rise of queer-owned beauty brands is a testament to the power of self-expression, inclusivity, and empowerment. These visionary entrepreneurs have not only transformed the beauty industry but also ignited a movement that celebrates diversity and authenticity. Through their innovative products and unwavering commitment to representation, these five queer-owned beauty brands inspire us all to embrace our true selves, regardless of gender identity or sexual orientation. As consumers, supporting these brands means endorsing a more inclusive and compassionate beauty landscape, where everyone can find products that resonate with their unique beauty journey.

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